The Obama camp recognized that something very different was going on here. It threw out many of the old political adages and assumptions, including the granddaddy of them all, Americans don’t tune into elections until after Labor Day. Obama’s campaign geared its online and off-line engagement and advertising to build on this unprecedented early interest and mobilized it into an effective ground game to get out their vote.
In short, someone noticed that the world has changed. Read the whole thing.
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