Well, yesterday the kids came home from the library with a Thomas and Magic Railroad book. Suddenly we've got evil trains running rampant on the island, threatening the steam engines with destruction and trying to take over. Suddenly Thomas has gone from doing "trainly" duties of delivering passengers and freight to defeating evil diesel engines by luring them onto weak bridges.
I don't like it. This smells of a marketing. I can hear the conversation that went on behind this:
"Gentlemen, Thomas and Friends has too small a demographic, too narrow an age range. We're losing the older kids, the ones who have the ability to whine their parents into buying toys. What can we do?"
"The problem, sir, is that there's no real conflict on Sodor Island. It's a magical land where dreams come true, remember? That may hold the girls until, oh, about six or seven if we're lucky--and that's assuming they like trains, which is a pretty big assumption. The boys are worse. About the time they hit five they start noticing action figures. There simply isn't enough drama to Thomas to hold their interest anymore."
"So you think we should spice up Sodor island?"
"Well, let's face it, sir, it's a dull place. And there aren't any girl trains."
"There's Mavis and Emily."
"Yes, though Mavis looks like Rosie the Riveter. And they haven't held the girls' interest, have they."
"Well no."
"Girls love magic, sir, and boys love action. We need a fluffy, sparkly, magical girl train. We need some bad trains. We need an ongoing storyline with some real conflict. Battles that can be played and replayed."
"But these are trains. Cute, lovable, kind trains."
"Exactly! Give them someone bad to fight against! With magic--Hey! I've got it! They're all steam engines, right? Well, steam engines were pushed out by diesel engines, weren't they? Sounds like we have a built in enemy right there!"
"I don't know about this..."
"Think of it! The diesel engines try to take over! We'll launch the whole thing with a feature film; get some well-known actors--should be easy, since lots of kids love Thomas, and famous actors love to win over their kids by acting in movies about their favorite characters. I'll be we could even get Alec Baldwin! It'll be big!"
"~sigh~ Okay, put together a proposal, some concept images, and we'll take it to the boss and see what she says."
"Trust me on this, sir! It'll be a hit!"
Ugh. Leave Thomas alone, please? This is like unleashing Cruella De Ville on the Hundred Acre Wood. Reading the story left a bad taste in my mouth. I never thought I'd see the day when I'd be trying to save children's institutions from the corrosive sands of commerce, but there it is.
I am a parent.
2 comments:
I agree that Thomas and the Magic Railway is the bad apple in the bunch. I bought the video for $4, not knowing exactly what it was. It was someone's attempt to make Thomas into a full-length movie combining live action and animation, and it's a combination that just doesn't work. It's no wonder the DVD was so cheap!
This movie basically feels wrong to me on so many levels. The introduction of magic into the Sodor world just doesn't work. In my mind Sodor was always an island somewhere off the coast of Britain, a nice, peaceful place I'd enjoy visiting. The movie tries to turn it into a magical place where Sir Topham Hat calls Mr. Conductor on a flower phone. Give me a break! Of course Sir Topham Hat is off on vacation whlie all this is happening. Otherwise none of this ridiculous stuff would be allowed to happen.
Alec Baldwin doesn't work trying to play Mr. Conductor, which is sort of a goofy character and not a good fit. Peter Fonda is even worse playing a man who never smiles and is obsessed with the magical engine.
All I can say is that this movie was a great big "Oops!" in the middle of what is otherwise a nice, fairly innocent, engaging world with good values. I like Thomas and Friends, but not Thomas and the Magic Railroad.
Of course my son doesn't see how dumb the movie is. He steals the tongs out of my kitchen drawer, holds them on top of his head, and goes around clicking them and saying "Pinchey's hungry!", playing the evil diesel that he calls Metal Diesel. Lovely.
From what I've heard, Sodor is supposedly patterned after the Isle of Mann.
I was relieved somewhat to find that "The Magic Railway" was a single blip, not a new series. Thank goodness for small miracles.
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