When Less is Really Less

I read an interesting post from Havi over at The Fluent Self about a situation that runs contrary to conventional wisdom.

She was waiting for a massage at her favorite business and discussing masseuses with the clerk when she found out that the employees there were offered free massages by the masseuses so that they could become accustomed to their work and be able to refer customers.

The clerk had yet to use his massage. He was saving it up for some time when he really needed it. Most of the clerks were doing the same.

So the writer asked them all what their response would be if the masseuses offered a massage for only $12. They all agreed that they'd sign up to get one that very day, because it was such a good deal.

It seems counterintuitive, but it's true. I know I've sat on several free things in case I needed them later. Sometimes "free" becomes too valuable to use just any old time.